Erena Mikaere Erena Mikaere

Ruapehu's DM plan

Due to the Support, Recovery and Re-Set funding from government, Visit Ruapehu is now focusing on phase two of its destination management plan.

Community leader and strategic consultant Erena Mikaere will be working alongside the Visit Ruapehu team to develop the plan.

As owner of Waihuia Ventures Limited and previous CE of Ngāti Rangi, Mikaere is of Ngāti Whakaue and Tūhourangi descent and brings experience and skills to prioritising and progressing destination management for the region.

Annie Rolls, chairman of the Visit Ruapehu Board, says that given the global outlook of Covid, now is the best time to engage with community, iwi, industry stakeholders and government partners, designing the future of tourism for the district.

Visit Ruapehu recently undertook a stocktake on the current Ruapehu Regional Visitor Development Plan (RRVDP) and will share the data insights with the community in due course.

‘The report has identified opportunities which still require strong collaboration and alignment in order to see them come to fruition. The voice of our communities therefore will be imperative during this phase,’ says Rolls.

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