Hawke’s Bay's taste of FAWC

Hawke’s Bay's taste of FAWC

Hawke’s Bay’s Food and Wine Classic (FAWC) provides agents and tour operators a ‘ready made itinerary’ for clients keen to make the most of the region’s gastronomic fare. Tourism Hawkes Bay took a taste of FAWC to Auckland in April, highlighting the winter programme that takes place over four weekends in June and also previewing the 10th summer festival that stretches over 10 days in November.

‘This is the first time we’ve taken FAWC out of Hawke’s Bay,’ event manager Hilary Nyberg says of the degustation meal at Homeland Dining Room for travel trade, media and other tourism partners.

‘We want to grow the awareness of FAWC and encourage tour operators and agents to put packages around the event.’

Nyberg says the winter programme includes a popular highlight – Truffle Heaven, and a new Psalms on Sunday at Giant Brewing, Havelock North. Fireside Ginstronomy; a Winter Wellness day retreat; Bike, Beer and Barbecue; and a Flavours of the World evening are just some of the other highlights of the programme.

Jess Wiggins, media and PR at Hawke’s Bay Tourism, says the Auckland function was a chance to give those in the tourism and business events sectors a taste of FAWC. ‘This means when they recommend the event to their clients they know what they are talking about. The beauty for the trade is that FAWC is a timetabled event over every weekend in June and 10 days that include two weekends in November. So it’s a ready made itinerary.’