Chris Jones and Antony Sproull, Air Milford Chris Jones and Antony Sproull, Air Milford

Glacial goings on for luxury market

Air Milford’s appearance at Luxperience last week generated plenty of interest from luxury agents keen to get their clients into relatively inaccessible parts of New Zealand, according to operations manager Antony Sproull.


‘Scheduled flight departures to Milford Sound (from Queenstown) are the core of our business, but we also offer charter flights to Doubtful Sound, Mt Cook and Stewart Island and also nation wide,’ Sproull says. The company offers four Cessna Caravans, including a VIP version, and one Cessna 185 – a ‘bush plane’ that has a novelty factor popular with many high end clients. The company started in 1993 but has been under its current ownership since 2000.


Sproull says that the nation wide growth of the luxury lodge sector has changed the luxury scene over that time. ‘It has made people look more for back country New Zealand experiences. We have relationships with a lot of farms and can land on their properties – that’s the kind of thing clients are looking for and it’s something they often don’t expect.’ Chris Jones, who handles marketing for Air Milford, says the company has a strong focus on sustainability. ‘We use our glacial flight to educate people and our turboprop engines use a fuel that is safer for the environment. We’re also looking at a carbon offset and investing into glacial research. It’s something we’re really serious about.’