Wayfare chief executive Richard Lauder Wayfare chief executive Richard Lauder

Real Journeys' 'Wayfare'

Real Journeys has established a new corporate identity called Wayfare to represent its tourism companies in the international market.


Wayfare will make it easier for trade customers to do business with the group’s five brands; Real Journeys, Cardrona Alpine Resort, Go Orange, International Antarctic Centre and Canyon Food & Brew Co. ‘Real Journeys as both ‘parent company’ and our largest ‘operating company’ sometimes created confusion, says Wayfare chief executive Richard Lauder. ‘We wanted better clarity for our business customers, suppliers and our staff.’ There will be no change for the retail customers of the five brands. The Wayfare team will only handle international sales. ‘We are in the process of trialling new technology to improve all our booking processes to make Wayfare an easy ‘one-stop shop’ for trade,’ says Lauder. There have been no redundancies as a result of the restructure. Real Journeys director of operations Paul Norris will lead Real Journeys as its general manager.

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