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Rydges Wellington wins marketing award

Rydges Wellington has won the Hospitality Association of New Zealand (HANZ) award for excellence in marketing.

Rydges award winning submission showcased a fully integrated strategy based on tactics ranging from direct marketing to savvy social media examples that have collectively achieved brand awareness, online engagement and differentiated Rydges Wellington in the marketplace.

Since opening its doors in March 2011, Rydges has run memorable campaigns such as  ‘Wellington’s Newest Landmark Hotel’ and ‘Live Like a VIP’ which have caught the attention of Facebook fans and primetime television.

Above: Award sponsor, Brian Waldock, American Express, presents the award to the Rydges Wellington sales and marketing team, Danelle Ayers (left) and Lisa Blake at the awards night at Airforce Museum Christchurch.

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