'Do Something New, New Zealand' is the tagline of a just released marketing campaign from Tourism New Zealand that encourages domestic tourism. It will continue across the year with the aim of helping drive demand to the tourism sector right across New Zealand.
'Now is the perfect time for Kiwis to make their ‘NZ must do’ bucket list item a reality. We’ve all got things we’ve always wanted to see and do. This campaign shares those moments and gets people
While Tourism New Zealand is confident there will be a viable visitor economy for the country, the results of its pre Budget survey make grim reading.
Operators are forecasting layoffs to 52% of their work force, in the regions 49% lay-offs. All businesses surveyed report making hard decisions to keep their business alive – 37% have reduced staff, 31% are mothballing assets and operations, 9% have sold assets.
New Zealand tourism operators have been advised to hold their prices when the hoped for domestic tourism ‘surge’ begins during Alert Level 1.
Speaking at a Tourism Industry Aotearoa (TIA) webinar, Tak Mutu from Rotorua luxury tour operator, MDA Experiences said there is ‘lots of sound’ about New Zealand activities being too expensive.
Bjoern Spreitzer will lead the newly established team at Tourism New Zealand to restart domestic tourism. The team will ensure TNZ is set up to work in the domestic space and will be structured similar to offshore markets with PR, marketing and trade resource reporting to Spreitzer as general manager.
TNZ’s work in the domestic space will focus on demand stimulation at a national level. Research is currently underway to gather consumer insights to help shape an audience and channels strategy.
Air New Zealand will need clarity around border and travel restrictions before it makes any statement on resumption of services, those who listened into the Kickstarting the Tourism Sector Together webinar heard on Wednesday.
‘When we get that clarity, even if it’s not what we want to hear, we will be able to start making decisions,’ says Cam Wallace, chief revenue officer with Air New Zealand.
Regional New Zealand is set to benefit from an Air New Zealand and Tourism New Zealand joint venture campaign offering North American visitors a free domestic flight from Auckland to anywhere on the airline’s network.
Kiwis are in agreement that international tourism is good for the country, but few know it is the country’s biggest industry, Tourism New Zealand and Tourism Industry Aotearoa research reveals.
In a new question asked in the twice-yearly Mood of the Nation survey, 96% of New Zealanders agreed or strongly agreed international tourism is good for the country.
However, most New Zealanders underestimate the size of the tourism industry, and only 10% know it is now the country’s biggest export earner.