Those tourism operators still in business are mainly intending to tough the current crisis out by adapting to the new conditions, the latest Covid-19 Tourism Industry Survey shows.
Released at the Tourism Industry Aotearoa Summit in Wellington this week, the survey revealed that 43% of respondents are staying in business ‘pretty much as they were’, while 47%
are continuing to operate but at a reduced capacity. Meantime 10% of respondents have placed their businesses in hibernation. None had ceased trading but TIA chief executive Chris Roberts,
The Travel Agents Association of New Zealand (TAANZ) says it has had ‘mixed feedback’ on hotel rates and commissions since the ‘pivot’ to domestic sales.
New Zealand tourism operators have been advised to hold their prices when the hoped for domestic tourism ‘surge’ begins during Alert Level 1.
Speaking at a Tourism Industry Aotearoa (TIA) webinar, Tak Mutu from Rotorua luxury tour operator, MDA Experiences said there is ‘lots of sound’ about New Zealand activities being too expensive.
The decision to allow Kiwis to start travelling around the country by air under Alert Level 2 will help kick-start regional economies says the New Zealand Aviation Coalition (NZAC).
Justin Tighe-Umbers, chair of NZAC, says the move will help save and regrow jobs and businesses.
By 2025, the tourism industry will be worth $41 billion dollars. With TRENZ being an annual celebration of the tourism industry in New Zealand, an important point raised at this year’s event was how to tackle this rapid growth rate, and the impact it has on our country.
An environmental border levy and a reinstated Ministry of Tourism are major ‘wish list’ items for outgoing TEC chief executive, Lesley Immink. After six years at the helm of TEC (formerly ITOC) Immink has resigned to stand for the Opportunities Party at this year’s General Election. ‘An environmental levy at the border is a simple solution which has minimal impact on international visitors, captures everyone and would provide immediate returns to communities via a contestable fund,’ she says. Immink also believes the profile of tourism was greater when the industry had its own Ministry, which was disestablished in 2010. ‘When we have no Ministry the communication is disjointed, both internally amongst ourselves and externally to the public and media. I don’t understand why we are so accepting of this.’