The travel industry can boost global recovery by addressing consumer trust gaps in price transparency, Covid-19 health and safety measures, data privacy and information credibility, according to research commissioned by Travelport.

‘The travel industry needs to sharpen its focus on trust’, says Greg Webb, chief executive officer at Travelport. ‘This study has shown, as an industry, we are not as trusted as we would like. The good news is that we now know what the issues are, and we have a once in a lifetime opportunity to hit reset, as countries reopen and travellers get back on airplanes. If we move quickly to address these issues, we can accelerate industry recovery as well as the modernisation of travel retailing.’

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