While the urge to travel will be strong as Covid restrictions come off around the world, financial constraints and other hurdles are likely to ensure recovery is slow and steady, according to presenters in the ongoing Keeping the Dream Alive - Tourism Expert Recovery webinar series.
Dr David Beirman, senior lecturer tourism, UTS (University of Technology Sydney), says people will definitely feel ‘confined and cloistered’ and this will result in them wanting a release.
Early early birds could be one way to revive cash flow within the travel industry, says Dr David Beirman, a member of PATA's Tourism Rapid Response Taskforce.
‘Maintaining and developing cash flow is a key to survival. The market is familiar with early bird offers so maybe extra early bird offers may work at this stage.’ That said, Beirman, senior lecturer – tourism at University of Technology Sydney, feels in the long term travel sectors will have to take a new look at its profit margins post Covid.
Finding new services to offer and products to sell, focusing on cashflow, and being ready to take opportunities as they arise were highlighted as key tactics to survive the current crisis during an international travel and tourism webinar this week.