57% of the 1,200 plus respondents would ‘prefer the NZ borders to open sooner to a limited number of low-risk countries to help the economy, with safety measures in place 57% of the 1,200 plus respondents would ‘prefer the NZ borders to open sooner to a limited number of low-risk countries to help the economy, with safety measures in place

Kiwis want borders open

There is a marked shift in the attitude of New Zealanders to see the New Zealand border open sooner, according to the latest KANAR survey released this week by Tourism New Zealand.

Researched in October, the survey shows that 57% of the 1,200 plus respondents would ‘prefer the NZ borders to open sooner to a limited number of low-risk countries to help the economy, with safety measures in place.’ This is up from 49% in the same survey in July 2021.

Another 15% answered that they would ‘prefer NZ borders to open sooner to all international visitors to help the economy, even if there are still some risks of Covid-19 with safety measures in place.’ This is almost double the number (8%) that ticked that answer in July.

In an attitude trend that has repercussions for the whole travel and tourism industry only 24% of respondents said they would ‘prefer NZ borders to remain closed, until there are absolutely no risks of Covid-19.’ This is down from 39%
in July.

Another 4% are unsure – the same as in July.

Other key findings of the Domestic Travel View Report (DTVR) included evidence that the appetite for domestic holidays remains strong – with 69% of New Zealanders planning to take a holiday here in the next 12 months. This is slightly lower than in July (71%) but higher than in April (66%).

Fifty four percent of respondents said they had ‘done something new’ in New Zealand in the last 12 months – the same number as in July.

However perceptions of how well New Zealand holidays deliver to expectations have softened over the past year and downward line is continuing. In September 2020, 55% rated the delivery as excellent and 40% said it was good. Now the ‘excellent’ respondent make up 48% and ‘good’ 46%. Only the a small minority, around 5%, have rated the delivery of the New Zealand holiday experience as poor through the duration of the pandemic. Although there has been an increase in the proportion of Kiwis who have poor perceptions of value for money of domestic holidays, they remain in the minority. In the October survey, 29% said the holiday was excellent value,
52% felt it was good and 19% thought it was poor.

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