Chris Flynn Chris Flynn

Low cost ‘devalues tourism’

Will many low cost carriers (LCCs) survive, will there still be flights to points in Europe that cost the same as a flat white? Do we even want that situation again post Covid?

Those were questions posed by Chris Flynn, president and CEO of the World Tourism Association for Culture and Heritage (WTACH) at the second webinar in the Keeping the Dream Alive – Tourism Expert Recovery series.

Flynn says super low cost deals lessen the quality of tourism.

‘The quality of the visitors themselves comes into question and that impacts on the destination. Do we really want to go back to that?’

He says one problem that can lead to over tourism is political and industry leaders always looking for more numbers than the year before.

‘They don't want any negative growth on their watch, they don't think of the value of the visitors they are attracting. We need to be protecting the destination’s irreplaceable assets.’

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