Tony Jackson Tony Jackson

Add offline value

Add value that can’t be found online - always keep up to date with current trends – including hot destinations.

That’s the tip from one of the country’s most recognised travel agents, Tony Jackson of House of Travel Newmarket. Jackson won the Top NZ Retail Consultant title in the TAANZ awards in 2006 and he is in the running as a finalist again this year. He has won a myriad of HOT gongs over the years – inducted as a ‘HOT Legend’ in 2013. ‘Offer your clients something new – suggestions on restaurants etc – and add value that can not be offered online.’


Jackson says 2018 is ‘business as usual’ in Newmarket. ‘A number of clients still like to visit their travel agent – sit and discuss their plans. There is definitely a sense of security when using an agent versus online. ‘In saying that, there is also a large percentage of clients who book via phone and/or email. ‘With the increase in airline options out of NZ, and subsequent drop in many airfares – we are finding more families travelling longhaul (where possibly previously their travel was closer to home). Also there is a marked increase in people travelling in premium and business cabins. And I have seen a noticeable increase in winter skiing holidays.’

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