Apex Subscribe is available now Apex Subscribe is available now

Apex's subscription service

Apex Car Rentals has launched a new car subscription service. Apex Subscribe provides a 28-day car rental for a monthly fee and includes insurance, maintenance, registration, and roadside assistance.

Lee Marshall, general manager for Apex, says alternative vehicle ownership models are on the rise internationally with vehicle subscription programmes predicted to account for nearly 15% of all new vehicle sales in 2025. ‘Launching Apex Subscribe is a way for us to offer our customers an economical, hassle-free temporary car solution with easy cancellation and return policies,’ Marshall says.

The new service allows customers to choose a car to suit their needs. Cars can also be switched if a customer’s needs change, for example from an economical hatchback to an SUV for longer trips. Apex Subscribe can be cancelled at any time. After the initial 28-day period, customers can extend for a further 14 or 28 days. The service does not include petrol. Four plans are offered ranging from $99 to $175 per week. Click here for more info.

ProMag