Ann Andrews Ann Andrews

Customer comms critical

Staying in touch with customers is critical in time of crisis, according to human resources specialist, author and speaker Ann Andrews.

‘For business owners these are scary times. All the ‘what ifs’ will keep most of us awake at night. For me, if you are in business, there are two critical groups you need to take care of during any crisis – your customers and your staff. ‘Let your customers know regularly what you are doing to keep up with whatever it is you do for them.

‘Re-assure them that you will be as close to business as usual as possible.’ Andrews says the big thing to remember is that one day this pandemic will be over. ‘If you have abandoned your customers and neglected your staff, when you try to get them back again you may have difficulty. Deal with your day to day, but be in business for the long haul.’