Luxury show wants more Kiwi agents

Luxury show wants more Kiwi agents

Travel brokers and other agents with high net worth clients are in the sights of a Sydney-based luxury travel show that wants to see more New Zealand buyers on its floor.

Luxperience started in 2012 and has had strong support from Tourism New Zealand, high-end lodges and other luxury suppliers who have exhibited since it started.

Event director Michelle Papas was in New Zealand last week with a view to increase the Kiwi exhibitor base with helicopter operators, destination management companies and more five-star hotels and ‘super lodges.’

But Papas also has a goal of increasing the presence of top-selling Kiwi agents (who need to meet strict criteria to attend) and says there is an opportunity for these people to be hosted to Sydney for the event.

‘We’re certainly looking for brokers who meet our criteria. They often fly under the radar and that is probably why they are so good – these clients usually want their privacy and they have a strong relationship with their travel specialist.’

Diversified Communications, which recently purchased the event, has made several changes to the luxury and experiential travel exhibition, being held in Sydney 16 to 19 September 2018.

One of these is to relocate to a new home at the International Convention Centre in Darling Harbour.

Papas says agents dealing with corporates, incentive business and high-value family accounts may also qualify. Once at the exhibition agents will meet luxury suppliers from around the globe.

ProMag