Not just for pros: get clients in safari picture

Not just for pros: get clients in safari picture

Photography isn’t the niche activity it once was, and agents should be encouraging clients to sign up for photography tours, urges one leading photographic safari operator.

According to Cape Town-based Pangolin Photo Safaris, these days everyone's a photographer and clients interested in the activity need to know photography safaris are no longer just for the pros.

‘There are two things that stop budding photographers from signing up for these kinds of tours – knowledge and equipment. If we can provide them with some training and set them up with the best equipment, everyone

can be a wildlife photographer,’ explains Toby Jermyn, Pangolin Photo Safaris.

Pangolin Photo Safaris’ mantra is that all travellers are now also photographers, whether it be from a phone, Go Pro, point and shoot or complex SLR.

The operator’s African safaris have been designed by photographers for photographers and can accommodate all levels from non-photographers wanting to see African wildlife from a different point of view to professionals seeking to improve their skills.

Jermyn says he wants to make it easy for trade to build itineraries and help educate clients, so they’re not intimidated.

‘Once you get over the idea that it’s just hardened pros who do these safaris, people get really excited about it.’

ProMag Publishing