He says that as people are living longer and looking for richer experiences the role a travel agent will become even more important.

‘We are selling 80-year-olds bicycle tours in France. Who would have thought even 20 years that we would be doing that?’

Burnes says the outlook is positive. ‘We’re well positioned for sustainable long-term growth, with the business fundamentals heading in the right direction.’

He says helloworld is committed to future proofing the business for its agency networks through investment in technology, training, new products and increased brand profile.

More helloworld coverage on page