Tuesday, 08 May 2012 10:28
The International Cruise Council Australasia (ICCA) figures reflect the number of New Zealanders taking a cruise holiday has soared to a record high of 56,479, a 32% increase on 2010, according to the ICCA figures released today. Representing one of the strongest passenger growth rates in the world, New Zealanders taking a cruise holiday has more than doubled from 26,510 in 2006. In presenting the figures, Brett Jardine, GM ICCA, said the South Pacific retained its position as the most popular cruise destination up 47%, followed by Alaska, up 38%. Cruising New Zealand waters rose by nearly 220%, from 1452 in 2010 to 4628 in 2011 as a result of an increase in short break cruises from Auckland.
Jardine attributed the growth to the broadening range of cruise ships available locally and overseas and well as increased awareness of the benefits of a cruise holiday. 'Every year more cruise ships sail New Zealand waters, adding to the profile of cruising and prompting an unprecedented number of Kiwis to take a cruise holiday,' says Jardine. 'While other industries have wavered in tough economic times, cruising has continued to expand,' he added.
The report looked at booking lead times and found that more than half of Kiwis book inside the six month period, 40% coordinate six to 12 months in advance and 9% book more than a year before departure.
Tony Smith, Francis Travel Marketing says the report was pleasing and reflected the hard work that the industry has put in, not just in the last year, but in previous years. 'The increased capacity for 2011 certainly paid off and this coming cruising season is looking positive with passenger targets reached to date,' says Smith.
Destination growth
River Cruising continues to grow in popularity, accounting for almost 5% of New Zealand cruise passengers in 2011.
South Pacific cruising is up 47%, Alaska up 38%, Europe up 3%, Australia up 12%, Other Americas up 10%, River Cruising up 12%, Asia up 16% and World Voyages up 12%, other up 46%.
A first
For the first time, the ICCA New Zealand cruise industry report includes a breakdown of cruise passengers by residence, giving an insight into which New Zealander's cruise most. The report shows that North Island passengers represented 73% and those living in the South Island accounted for the remaining 27%.
In its fifth year of collating and presenting data, the ICCA now has 32 member cruise lines, an increase on the original 23 cruise lines in 2006.
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Belinda Clark, Complete Cruise Solutions and Brett Jardine, ICCA at the Heritage Hotel, Auckland
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Debbie Summers, sales and marketing manager IDNZ catches up with Tony Smith, Francis Travel Marketing |
Vanessa Mynot, Cruiseabout Parnell and Sue Grigg, Cruiseabout Ponsonby ready for the ICCA report |
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| Angela Bartram and Gordy Bayne, Mondo head office |
Mark Kinchley, sales manager NZ Celebrity Cruises catches up with Denise Fowler Brilliant Travel Ltd |
Helen Manoney, Lets Cruise and Pauline Ray, Dock Street Group |