The tourism and travel sectors need to re-look at what ‘value’ really means and how it is defined, according to a panelist at the TRENZ Hui last week.
Strategist and researcher Carolyn Childs, who attended from Australia, says that when she came through the airport she noticed two people who ‘you literally couldn’t detach’.
‘They were hugging and crying. We need to think about that sort of thing when we consider value.’
When destinations consider how to manage the flow of visitors and combat over-tourism in the future they can learn lessons from theme parks, a speaker in the international tourism recovery webinar series said last week.
The United Kingdom’s early response (or lack of) to Covid-19 is unlikely to damage its reputation as a holiday destination in the medium to long term, says Australian-based Carolyn Childs, chief executive officer of My Travel Experience.
‘The UK had already done quite a bit of damage to its brand around the handling of Brexit,’ said Childs as part of the ongoing Keeping the Dream Alive series of webinars. ‘Visit Britain had tried to minimise that and I
While health, safety and security will move up the priority list when customers choose their next travel experience post Covid, there is likely to also be a segment looking to take a ‘dream trip’ without too much delay, an international tourism expert recovery series has heard.