During one of the Cruise Forum webinars… Colleen McDaniel, Cruise Critic; Tim Faircloth, Tim Faircloth Cruising; Jason Montague, Regent Seven Seas Cruises During one of the Cruise Forum webinars… Colleen McDaniel, Cruise Critic; Tim Faircloth, Tim Faircloth Cruising; Jason Montague, Regent Seven Seas Cruises

Knowledge gaps give trade opportunities

A large number of consumers, even avid cruisers, in New Zealand and Australia are not aware of health and safety measures being implemented by cruise lines, a Cruise Critic survey shows.

Presenting the results at the CLIA Cruise Forum webinars last week, Cruise Critic’s Colleen McDaniel said the gap in client’s knowledge presented obvious opportunities for the trade.

The survey asked respondents how they would rate the cruise industry in successfully implementing measures to keep guests and destination residents from contracting and spreading Covid-19.

While 44% rated the moves as excellent, nearly a third of respondents didn’t know what the safety measures were. ‘So there is a lot of room for education,’ says McDaniel.

Jason Montague, Regent Seven Seas Cruises president and chief executive, says there are opportunities for the trade in educating ‘new to cruise’ clients right now.

‘Not only is it safe, but it’s an amazing experience because we take care of everything. It is where we work great with partners as well, because they get commission on the entire package.’

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