Angell and Damian Borg, NCL director of sales Australia and NZ, have been visiting key partners here this week. They are also planning face-to-face activities here, including a possible replication of trade shows with Globus family of brands and Club Med that have been successful recently in Australia.
‘We’re meeting with trade here to discuss what works for them and come up with bespoke strategies that fit their particular needs. We’re not taking a once size fits all approach. So we intend to support the trade without a local rep at this time, but we’ll be here (from Australia) more frequently.
Borg says that while everybody is talking about the challenges in the sector it is also an extremely exciting time as cruise lines look forward to restarting in various markets. He says though NCL hopes to have local Australasian cruising operating from late December 2021, the line still sees itself very much as a fly-cruise product out of this market.
‘That’s a complex package to put together so we see the trade as being absolutely critical in the future.’