Supply chain survival is one of the ‘New Zealand specific challenges’ highlighted by Debbie Summers in her NZ Cruise Association chairman’s report 2020.
‘Our members include retailers, wholesalers, tour operators, port agents, ground handlers, and hospitality – all part of a supply chain that is critical to the sector.
‘In a nutshell it is crucial we all do our best to hold tight, to survive, to ignore the naysayers, to harness our passion and the facts and go out there and fight for the return of our cruise industry,’ Summers told TRAVELinc Memo after the AGM.
In her report, Summers summarised the dire current situation for cruising and outlined a number of challenges to overcome. But she also touched on opportunities – including that cruise lines are looking keenly at our region for a safe and measured restart within our domestic arena. ‘We are talking about kiwi cruises for kiwis just as Air NZ has once again opened the skies for New Zealander’s to see their own country.
‘We can stimulate travel, starting with some really immersive itineraries.’
Summers points out that supply chain survival is largely reliant on borders. ‘We need safe corridors with countries with zero comunication (this is our Government’s indication on who we can do business with in the future) opening as soon as we are able.’
She says New Zealand is fortunate to have a close safe source market (‘heading that way at least’) in Australia. ‘One in 17 Australians like to cruise. They made up over 50% of our cruise market pre Covid 19.’