Cruise Industry Awards finalist Kay Humphries enjoys gluhwein in Heidelberg with Jackie Bell, Edie Swney, both The Travel Brokers; and Brett Simon, Globus family of brands. The group was sailing on the Avalon Panorama. Cruise Industry Awards finalist Kay Humphries enjoys gluhwein in Heidelberg with Jackie Bell, Edie Swney, both The Travel Brokers; and Brett Simon, Globus family of brands. The group was sailing on the Avalon Panorama.

CLIA finalist

Themed cruises and a younger demographic are two trends (and opportunities) when it comes to selling cruise, says a Kiwi finalist in this year’s Cruise Industry Awards Australasia.

South Waikato-based Kay Humphries of The Travel Brokers is in with a shot at the Broker of the Year, New Zealand title and will be attending the Cruise Lines Industry Association (CLIA) event in Sydney on 15 February for the first time. She says that themed cruises (food, wellness, active etc) are an obvious growth area in the sector and are helping to drive repeat business. ‘I think target markets will increasingly be about different niches and experiences rather than a destinational focus. They already know about the ease of cruising, the pack only once aspect and the all inclusive pricing.’ Humphries says cruisers have also been getting noticeably younger in the last five years. ‘They start with the P&Os and get a taste for it and if they decide cruising is for them they get more adventurous. I expect the cruise clients to continue to get younger.’

She says expedition cruises are part of both trends – offering something different and often appealing to younger people. It is also adding more luxurious options, again widening the market. Humphries puts training and the ability to match the client with the right product as keys to success in selling cruise. ‘Qualify your clients and make sure they are matched with something that will work for them. There are so many different ships and experiences on offer; you need to really get to know your clients’ needs and their expectations while on holiday.’ Jackie Bell, national manager of The Travel Brokers points out that Kay Humphries is a TTB Advisory Group member. ‘So not only does she run an extremely busy and efficient business but freely gives her time to support our wider group of brokers and brand.’

• Fellow finalists in the Broker of the Year, New Zealand category are Lee Johns, My Travel Broker; and Andrew Lennox, Flight Centre Travel Broker. TRAVELinc Memo is a sponsor at the Cruise Industry Awards

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