Visit Sushine Coast (VSC) has developed strategies and activities for its market re-entry to New Zealand which commenced this week in anticipation of the first services to Australia.
VSC CEO Matt Stoeckel says the activity includes a “For real” multi-channel campaign which follows the successful first phase of the campaign that was rolled out earlier in the year in anticipation of the borders opening during 2021.
Saltwater Eco Tours, operating from Mooloolaba, is using a century-old timber sailing vessel, Spray of the Coral Coast, to showcase the Sunshine Coast’s Indigenous heritage and marine beauty.
Each tour has an Indigenous story-teller on board to share the stories, traditions and culture of the Sunshine Coast’s original inhabitants and first eco custodians, the Kabi Kabi people (originally known as the ‘Saltwater People’).
Former Tourism Australia New Zealand manager, Jenny Aitken, will now represent the Sunshine Coast region.
Aitken spent 12 years at the helm of Tourism Australia in New Zealand.