AAT Kings is announcing its 2022-2023 season with an interactive brochure, aimed at helping agents working in varied environments enter a new era of travel. The new season brochure gives agents and customers a multi-sensory experience including embedded videos, pop up animations and immersive timelines designed with the user in mind. It also retains the brand’s customisable call to action (CTA) technology, allowing agents to create personalised brochures to suit customers’ needs, including the ability to add wish-list tours and travel agent details (including logos) before sending to clients.
A virtual portal being launched by The Travel Corporation for the travel trade early October will enable agents to make online appointments with the company’s sales team.
But it will go a step further, with marketing drop-downs and other mechanisms of support.
Louise Levesque, general manager marketing with TTC, says it is evident that a number of agents are wanting to chat and catch up with what the various TTC brands are offering.
‘People are asking for destination training. We are also conscious of the need to support agents at this time with their marketing and social profiles.’
TTC New Zealand’s managing director, Scott Cleaver says it is obvious that individual agents and brokers are in different situations.
‘We realise that some agents are still having to work in the here and now, while others are starting to plan for the future, having been immersed in refunds and credits for the past few months.
‘At TTC we know that travel will back and it will come back strong. We will be here at the end of this and we hope as many agents as possible will be as well, so we are looking at tools that can be more inspirational. We are being proactive to add value to our trade relationships.
‘Over the past three weeks our teams have attended virtual global conferences for Trafalgar, Contiki and Insight Vacations, so we know it is invigorating to talk about something positive and look to the future. We can’t wait to share what’s new for 2021 and 2022 and pass on our enthusiasm to our network of agents around New Zealand.’
Louise Levesque says it is evident that clients are starting to research their options again. ‘We are committed to the trade and want to make sure agents are ready to convert this enquiry as its starts for them, if it hasn’t already. If clients are taking a look online, we want agents to be in the best possible position to convert. There is a lot for the trade to catch up on from both a product and operational perspective.’