Group general manager Australia and New Zealand, David Caldwell, says having sporting relationships on both sides of the Tasman gives the group a regional footprint that is likely to increase as STH engages with other sporting codes and events.
‘Many sporting associations and events have pushed the pause button (during the Covid-19 crisis) and they are looking at how they can enhance their fan engagement, travel and hospitality. So we have been having a number of conversations and finding that sports bodies are keen to engage.’
With the expansion of business, Warren Smith becomes general manager of STH New Zealand. He has been with the company since 2013 as part of the senior management team, with notable achievements including involvement in the planning, delivery and commercial success of the New Zealand Travel Programme for Rugby World Cups 2015 and 2019.
New members of the STHNZ team include sales executive Nielvin Veerupin, formerly with Sporting Tours; and marketing executive Amy Courtney, ex adidas.
Meantime, Sam Chadwick has been appointed general manager of STH Australia. He is a senior sports executive with previous experience that includes being managing director of a boutique talent management business – Millennium Sport & Media. He has held high profile public roles including state manager for AFL in New South Wales and Australian Capital Territory; and general manager of the Hyundai A-League.