Brent Thomas, Georgia Pell-Johnson, both House of Travel; Chris Schoffer, China Airlines Brent Thomas, Georgia Pell-Johnson, both House of Travel; Chris Schoffer, China Airlines

Let’s eat, Taiwan says

Ja Ba Moi is a Taiwanese greeting which could be translated something like ‘have you eaten, and if not let’s do so now’.

 

But it is also the catch line of a new campaign that the Taiwan Tourism Bureau hopes will encourage more Kiwis to head to the increasingly accessible destination. ‘We have been one of Asia’s best kept secrets but we would like that to change,’ Trust Lin, the bureau’s Singapore based director said in Auckland this week.

 

The campaign was launched at the TVNZ studios in Auckland to trade and media, and Lin says the big message is that Taiwan has never been easier to get to. This comes as Air New Zealand plans direct three times a week services between Auckland and Taipei from 4 November, adding to the daily services via Brisbane with China Airlines. ‘We are a foodie paradise, with many natural attributes and cultural attractions,’ says Lin, who adds that in the year ended July Taiwan is recording close to 20% growth. Air New Zealand’s Annabelle Fowler says the new service is generating strong interest. ‘Obviously we are getting a lot of VFR traffic, but we are also attracting people who like exploring, outdoor activities like surfing, and shopping.’

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