Thursday, 19 August 2021 22:30

Shift in US attitudes

Active Adventures reports a shift in American clients’ eagerness to travel; one that is likely to be observed among the New Zealand market also. The company says clients are turning their nervousness into readiness to travel. In June, Active Adventures had its largest sales month in its 25-year history.

‘We are seeing a new type of client as we approach a post-Covid-19 era – one who is eager to travel with a company which can ensure its guests are in safe hands and every detail is taken care of. They are also seeking premium and sustainable travel,’ Active Adventures CEO Wendy Van Lieshout says.

Published in Americas
Tuesday, 03 December 2019 21:49

Embrace adventure – take a hike

The trend towards increasing numbers of people in the 55 plus age group and multigenerational groups travelling has reached the adventure travel sector, particularly with hiking itineraries.

Published in New Zealand

A New Zealand based company that has built a strong reputation in the inbound market is about to make moves in the outbound sector here.

Active Adventures’ new chief executive officer Wendy van Lieshout says working with agency channels in New Zealand is a key focus for the business. She says the company will be offering full marketing support, training, conferences etc just as it

does in the existing inbound business.

Published in New Zealand

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