More Kiwis are getting onto Harley-Davidsons to see USA and Australia More Kiwis are getting onto Harley-Davidsons to see USA and Australia

Agents miss out by not booking bike adventures

Increasing numbers of New Zealanders are jumping onto Harley-Davidsons as an exciting way to see the United States or Australia – but the travel trade is not taking full advantage of this.


Gaye Wood, who represents EagleRider on behalf of APTMS here, says rentals were up 30% last year. ‘However, they are not necessarily booking through travel agents, which means the trade is missing an opportunity for commissions. The product is in wholesalers’ brochures and we are always keen to assist with travel agent training – so there is no need to feel uncertain about selling the product.’


Wood says EagleRider and HarleyDavidson recently achieved a significant milestone in the strategic alliance between the two brands, activating more than 100 Harley-Davidson dealerships as rental locations throughout the United States. ‘With the vast network of rental locations, riders can begin and end their two wheeled adventures almost anywhere in the United States,’ adds Wood. ‘The 100 plus new USA locations give riders from New Zealand additional access to America’s most popular tourist destinations and touring routes like the iconic Route 66 and Pacific Coast Highway. ‘EagleRider Australian tours and itineraries are also growing in popularity as riders experience HarleyDavidson adventures close to home. Contact

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