NYC: Dispersal is key

NYC: Dispersal is key

Dispersal beyond Midtown is just one of the goals to grow New York City as a destination, as well as getting tourists to stay a bit longer in the normal hot spots.

‘We’re wanting to highlight all of New York’s boroughs – Manhattan, Brooklyn and even Staten Island,’ says Kristin Hellmrich of NYC & Company.

While Times Square is one of the most popular tourist spots, Hellmrich adds that the hardest part is getting people to hang around for a bit longer, instead of taking their photos and moving on.

‘We have some amazing new attractions that have opened up in Times Square, including a 3D NFL Experience,’ she says. ‘It’s about getting them to stay and explore a little, adding more depth to the experience.’