NYC & Company's new partner

NYC & Company's new partner

NYC & Company has announced a new partnership with 20th Century Fox Film on a holiday campaign titled ‘The Greatest New York City’.

The campaign is in support of the global release of The Greatest Showman film on December 20, 2017, and aims to inspire more travel to New York City.

It showcases experiences in NYC during the holiday season when the city puts on an array of festivities.

‘To partner with 20th Century Fox Film on a movie inspired by Barnum’s NYC story has been a privilege for us, and we invite our travellers to be equally inspired by The Greatest NYC this holiday season across all five boroughs, from the icons to the local neighbourhood gems,’ says Fred Dixon, president and CEO of NYC & Company.

ProMag