A different side of Hawaii is being revealed to incentive travel operators during Experience Aloha A different side of Hawaii is being revealed to incentive travel operators during Experience Aloha

A Big Island Aloha

Incentive travel organisers from around the world, including 13 New Zealanders, are in the Hawaii Islands this week for the first Experience Aloha Business Exchange, spearheaded by the Hawaii Tourism Authority.
Ahead of the exchange, officially starting today, groups from New Zealand, Australia, South East Asia and Europe headed to Hawaii’s Big Island to check out active volcanoes, waterfalls, snorkelling, zip lining, hiking and golf.
Debbie Hogan, senior director of sales for the Big Island Visitors Bureau, says holding the exchange on the Big Island was a big win for the bureau, as the island hasn’t always been first choice for visitors to the tropical destination. But with more and more direct flights

to the island nation, including daily flights from Japan starting September, interest is growing fast, she says.
‘Hawaiian Airlines got the momentum going at the start of this year and we have had a great response from the Asian market,’ Hogan says.
Tourism from Asian countries to the Big Island jumped to 35% for the first quarter of the year, up from 25%.
The exchange kicked off with a welcome reception at the Lava Lava Beach Club last night.
– Shannon Williams

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