Getting ready for a tour of Christchurch by classic American car… Jackie Bell, helloworld; Prue Dunbar, House of Travel; Kim Grafton, helloworld, Elaine Patton, American Airlines Getting ready for a tour of Christchurch by classic American car… Jackie Bell, helloworld; Prue Dunbar, House of Travel; Kim Grafton, helloworld, Elaine Patton, American Airlines

AA’s CHC service

The ‘terrible circumstances’ leading to the suspension of flights in and out of China has meant more marketing dollars for the new American Airlines flight between Christchurch and Los Angeles, a Canterbury audience heard late last week.

‘We have been able to pivot some of the budget out of China and that means we have been able to triple our marketing budget in New Zealand,' says Shane Hodges, managing director Asia Pacific Sales at American Airlines. Malcolm Johns, chief executive Christchurch International Airport, pointed out that American Airlines has 100 million people on its database – and 20 million have the South Island on their ‘bucket list’.

Johns says that while the inbound interest is huge it is also imperative for the trade to promote outbound travel on the flights. ‘Offer American Airlines to your clients as a genuine option to the United States out of the South Island. Getting a year round service is our goal.’ Attendees had a trip around Christchruch in American classic cars as well as drinks, food and speeches at Novotel Christchurch Airport. American Airlines’ new seasonal service will operate from October 2020 through to March 2021, flying direct between Christchurch (CHC) and Los Angeles (LAX) three times a week on a Boeing 787-8. American Airlines will also fly non-stop to Los Angeles (LAX) and Dallas Fort-Worth (DFW) from Auckland (AKL). American’s Big USA Sale is on now until 9 March 2020.

 

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