SQ rebuilds its app

SQ rebuilds its app

A ground-up rebuild of the Singapore Airlines mobile app has resulted in enhanced booking and check-in flows, improving transaction time by up to 60%.


New features include Capture & Discover, a search function that uses image recognition as well as speech and natural language processing to identify the user intent, match it to a Singapore Airlines destination, and present relevant destination content and fare deals. A new Translation Assistant feature uses real-time language translation by voice, and Measure Your Baggage helps determine whether cabin baggage is within size limitations. The existing My Trips function has improved real-time information such as boarding gate details, the destination’s weather an currency, and baggage belt details. The in-flight entertainment function has extended access to e-Library magazine and newspaper content based on the user’s KrisFlyer membership tier, as well as a new search and filter function to allow for easier content browsing in the e-Library and KrisWorld catalogue. Customers can still bookmark their movies so that they can pick up where they left off on subsequent flights. For Android users, the new app is being released by countries progressively between July and September 2019, while iOS users may download the new app from the App Store in September 2019. www.singaporeair.com/en_UK/mobileapp/new-mobile-app

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