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Those tourism operators still in business are mainly intending to tough the current crisis out by adapting to the new conditions, the latest Covid-19 Tourism Industry Survey shows.

Released at the Tourism Industry Aotearoa Summit in Wellington this week, the survey revealed that 43% of respondents are staying in business ‘pretty much as they were’, while 47%
are continuing to operate but at a reduced capacity. Meantime 10% of respondents have placed their businesses in hibernation. None had ceased trading but TIA chief executive Chris Roberts,

The desire of Australians to open up the trans Tasman travel bubble was reiterated at the recent Tourism Industry Aotearoa (TIA) summit in Wellington.

Margy Osmond, chief executive of the Tourism and Transport Forum Australia, also emphasised the need to stimulate visitor interest in cities while sustaining the attraction of the great outdoors.

The Travel Agents Association of New Zealand (TAANZ) says it has had ‘mixed feedback’ on hotel rates and commissions since the ‘pivot’ to domestic sales.

New Zealand tourism operators have been advised to hold their prices when the hoped for domestic tourism ‘surge’ begins during Alert Level 1.

Speaking at a Tourism Industry Aotearoa (TIA) webinar, Tak Mutu from Rotorua luxury tour operator, MDA Experiences said there is ‘lots of sound’ about New Zealand activities being too expensive.

Auckland Council’s new ‘Airbnb rate’ falls dismally short of the mark and fails to reduce unfairness for traditional accommodation providers, says Tourism Industry Aotearoa.

Tourism Industry Aotearoa (TIA) warns regions outside of Auckland may not be out of hot water just yet when it comes to targeted rates.

Kiwis are in agreement that international tourism is good for the country, but few know it is the country’s biggest industry, Tourism New Zealand and Tourism Industry Aotearoa research reveals.
In a new question asked in the twice-yearly Mood of the Nation survey, 96% of New Zealanders agreed or strongly agreed international tourism is good for the country.
However, most New Zealanders underestimate the size of the tourism industry, and only 10% know it is now the country’s biggest export earner.