
The Discover America trade seminar was held at Auckland's Viaduct Events Centre on the evening of February 22, following the Travel Agent breakfast held in Mt Maunganui. Discover America is an annual event organised by the Visit USA Committee, offering the forum to showcase what the United States can offer the New Zealand travel industry. The 2012 Auckland event attracted over 300 travel agents and had 53 exhibiting companies promoting their products. The event offers a mixture of stand sessions and stage presentations, commences with a free flow exhibition for exhibiting companies to meet face to face with New Zealand travel agents followed by short exhibitor stage and video presentations.
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| From left James Scoon, Wyoming Department of Tourism; Mitch Knothe, Idaho Tourism and Fred Walker, North Dakota Division of Tourism | Natalie Frowde, Travel Managers Group Limited and Maggie Hunt, Marriott | NZ Visit USA Committee Angela Babich, Tony Laskey and Darragh Walshe |
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| Colleen Fisher, Harvey World Travel Whangarei, Donna Marcou-Stafford, Tropicana and Megan Hornblow, Las Vegas Convention & Visitors Authority | Chris Mclntyre, EagleRider Motorcycle Rental & Tours and Sylvia Banki, United Travel Waiheke | Peta Baldwinson and Jacqui Hansen of Go Holidays |
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| William Simpson, Howard Johnson Plaza Hotel, Deborah Martin, Southern California Gray Line and Cynthia Schmitt, SeaWorld Parks & Entertainment | Lynda Nolan, United Travel and Meredith Salotto, San Francisco Travel | Jill Gardner, Hawaii Tourism and Lynne Bennett, Harvey World Travel |
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| Rebecca Slee, Qantas Airways Limited and Margaret Sullivan, Aspire Travel Group | Disney Destinations International's Rich Youngman, Claire Bradley and Sean Harrigan | Lesley Johns, United Travel Westgate and Jan Cox, Air New Zealand |