Our People


Stu Freeman

Publishing Editor

I was a newspaper journalist before the Iranian revolution and have worked for at least four publications that don't even exist anymore (does anyone remember the Auckland Star?) My first foray into travel journalism was with TNT in London, followed by a stint 'back home' with a travel trade magazine. I took up a contract role with a magazine called Meeting Newz in the late 1980s and eventually bought the title... I am still the editor for my sins. These days I also work with a great team (which has grown a bit lately) at ProMag and try to look busy while everyone else does the real work.


Trish Freeman


I guess once you have worked in the travel and hospitality area you are hooked. Adding the media aspect to the mix means at ProMag we all just run to keep up with not only deadlines but the whole sphere of print, digital and social media. In the end though it all comes down to people and relationships and connecting people with people.  I love the people and the places and the variety of what we do at ProMag, and I love it when people tell me they read our mags in the bath, at the beach, in bed, on the deck with the glass of wine....and hey some people even read copies at their desk (if it stays there long enough) and their lunch rooms and reception areas.


Cherie Final

Advertising - TRAVELinc

I am excited to be part of this dynamic team at ProMag, with 10 years in hospitality and 15 years in sales/advertising under my belt, I’m really looking forward to this new challenge and being part of the travel industry. It’s great to see how ProMag has so many levels from print / digital / social media to Expo’s, 'it’s so important to be a step ahead so our advertisers / clients know they can trust us'. As TRAVELinc strive to be the 'go to' resource for travel bookers across the continually evolving travel distribution chain.
Relationship building and customer satisfaction is the greatest reward and with that in mind I look forward to meeting some of you and helping you get your message to the industry.


Heather Lowrie

Advertising - Meeting Newz

It’s quite an honour to be stepping up and filling previous Advertising Manager – Annette McGrevy’s very big and well-worn shoes of over 20 years!  I’ve worked in magazine advertising sales for almost as long as Annette’s been wearing her Meeting Newz shoes and seen our industry through huge changes and challenges.  I love the way ProMag has embraced new media and used it to enhance our reader’s experience and add value for our advertisers.  I’m here to promote that value and continue bringing innovative businesses and exciting venues on board., and I’m looking forward to meeting the movers and shakers that make it all happen. Free plug or interesting fact… When I’m not selling advertising I’m spreading my love of keeping chickens around Auckland. My weekend business helps city slickers with a taste for the country and free-range eggs get set up their own backyard chooks.

Ruth Scott

Assistant Editor

Travel is a passion, one that has grown with each new destination reached. I itched to leave my first job as a bank officer and started with Jetset Tours in the days of the Last Thursday Club. Fare constructions were calculated with the bibles - ABC and Air Tariff - and work done on a manic computer that took two people to move. I worked in travel in London for a while, then with various travel wholesale companies back in NZ - most have actually 'gone like the wind' - to my current position at ProMag. This job in never boring. We travel, write, attend oodles of functions, edit press releases, maintain websites, write e-newsletters…….


Ashleigh Gilchrist


I still feel pretty lucky to have landed a great first job with lots of travel opportunities and the chance to meet so many 'people' people in doing so. It's been great coming into a much loved team, although I sometimes wonder what sort of antics have really gone on with my colleagues when I meet people and they say 'Oh you're one of Stu's, me and him go a looong way back'! I'm still the team's 'newbie' but can't wait to enjoy more of the events and places that this industry takes me and to build some of my own ProMag-style stories that I love hearing about.


Gary Covich

Graphic Designer

With 20 something (plus plus) years working as an art director and creative visualiser for ad agencies, film production companies and trendy graphic design studios. Long have gone the good old days of 3 hour lunch breaks, black fitting polar necks and bull gum stained fingernails. In 2010 it was time to venture out west where I discovered the hard working ProMag crew. Most days we bury ourselves neck deep in magazine production, state of the art digital imaging and fancy client ads using only the best multi-coloured crayons, PVA glue and reflective glitter.


Allyssa Eastaugh

Events & Business Development Manager

Staring back down the road that has led me to ProMag, I can see a mix of event management, business development, sponsorship and marketing. From private business to international sports to local government, it is an eclectic mix of skills, challenges and laughs had over the last 15 years. I’m proud to say ProMag is my new home and what a privilege to be working with such a talented team, together we are going to reach the next level of vision.

Nastassia Dykman

Events Coordinator

Kate Wymess