|Tourism Australia, in partnership with Air New Zealand has launched its ‘Savouring Australia’ campaign showcasing 80 of the best experiences in Australia. In keeping with the NTO’s focus on world-class food and wine experiences, there are plenty of tasty stops on a journey that also includes incredible nature and wildlife, world-class shopping and shows and unique cultural experiences.|
For a ‘real person's’ perspective, Tourism Australia enlisted photographer, foodie and blogger, Sarah Tuck who has been journaling her travels through print, online and video content which will play through Dish magazine and Yahoo! New Zealand.
Jenny Aitken, Tourism Australia general manager – New Zealand says, 'Sarah exemplifies Tourism Australia’s best prospect customer in New Zealand who is well travelled and is passionate about food and wine along with other key experiences such as nature and wildlife, shopping and shows and culture, all of which our customers have expressed strong preferences for.'
Sarah shares her journey which took in six Australian States where she spoke with local producers, checked out what’s trending in some of our favourite Aussie cities as and uncovered some real gems in regional Australia, all of which are within easy reach of the main centres.
In Broome, Sarah shares a rich pearling legacy and witnesses the natural phenomena of the ‘Staircase to the Moon’ before saying 'yes please' to a glass of champagne as part of a very special shopping experience. Eastward, Sarah checks out latest trends and treasures in some of our most visited cities and finds that there is always something new to do, taste, or see.
Jenny Aitken says the content delivery from this campaign can be used as a great tool for agents in providing clients with inspiration for their next Australian holiday and as it is based around experiences it is easy for agents to zoom in on and create a bespoke Australian holiday that is best fitted to their clients personal interest of passion.
Sarah Tuck's adventure can be followed at #SavouringAustralia or bookmark www.savouringaustralia.co.nz